Cookie Policy
Last updated: 29 July 2026
This Cookie Policy explains how Calder Review Pty Ltd ("we", "us", "our") uses cookies and similar tracking technologies on our website at freshherb.world ("Site"). It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognise your device on subsequent visits, remember your preferences, and gather information about how you use the site. Similar technologies include web beacons, pixels, and local storage objects; references to "cookies" in this policy include all such technologies unless otherwise stated.
2. How We Implement Consent - Google Consent Mode v2
Our Site implements Google Consent Mode v2. When you first visit our Site, all non-essential consent signals are set to DENIED by default, including:
ad_storage- deniedad_user_data- deniedad_personalization- deniedanalytics_storage- denied
These signals are only upgraded to GRANTED if you click "Accept All" in our cookie banner, or if you enable the relevant toggles in our Cookie Preferences panel. Strictly necessary signals (functionality_storage, security_storage) are granted by default as they are essential for the Site to function.
Your consent choice is stored in your browser's localStorage under the key cookieConsent and persists for your browsing sessions. You may withdraw or change your consent at any time by clicking "Manage Preferences" in our cookie banner.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be switched off. They do not require your consent. They include cookies that store your cookie consent choice and session-level security tokens.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| cookieConsent | Stores your cookie consent preference | Persistent (localStorage) | freshherb.world |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. They are only set with your consent.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Registers a unique ID used to generate statistical data on site usage | 2 years | Google LLC |
| _ga_* | Used by Google Analytics 4 to persist session state | 2 years | Google LLC |
| _gid | Registers a unique ID used to generate statistical data on site usage | 24 hours | Google LLC |
3.3 Marketing & Advertising Cookies
These cookies track your browsing activity across websites to enable targeted advertising. They are only set with your explicit consent and are tied to the ad_storage, ad_user_data and ad_personalization consent signals.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _gcl_au | Used by Google Ads to store and track conversions | 90 days | Google LLC |
| IDE | Used by Google DoubleClick to register and report user actions after viewing or clicking ads | 1 year | Google LLC |
3.4 Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use. Without these cookies, some or all of these services may not function properly.
Currently, no additional functional cookies beyond strictly necessary ones are used on this Site.
4. Third-Party Cookies
Some cookies on our Site are set by third parties. We do not control these third-party cookies. Please refer to the relevant third party's privacy and cookie policies for further information:
- Google LLC - Google Privacy Policy · Google Analytics Opt-out
5. How to Manage Your Cookie Preferences
You can manage your cookie preferences in the following ways:
- Our cookie banner: Click "Manage Preferences" at any time to open our preference centre and adjust your choices.
- Browser settings: Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may affect the functionality of our Site. Consult your browser's help documentation for instructions.
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.
- Interest-based advertising: Opt out via Your Online Choices (AU).
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our data practices. When we make changes, we will revise the "Last updated" date above. We encourage you to review this page periodically.
7. Contact
If you have questions about our use of cookies, please contact us:
Calder Review Pty Ltd
Level 4, 123 Collins Street, Melbourne VIC 3000, Australia
Email: info@freshherb.world
Phone: +61 3 9012 4567