Cookie Policy

Last updated: 29 July 2026

This Cookie Policy explains how Calder Review Pty Ltd ("we", "us", "our") uses cookies and similar tracking technologies on our website at freshherb.world ("Site"). It should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognise your device on subsequent visits, remember your preferences, and gather information about how you use the site. Similar technologies include web beacons, pixels, and local storage objects; references to "cookies" in this policy include all such technologies unless otherwise stated.

2. How We Implement Consent - Google Consent Mode v2

Our Site implements Google Consent Mode v2. When you first visit our Site, all non-essential consent signals are set to DENIED by default, including:

  • ad_storage - denied
  • ad_user_data - denied
  • ad_personalization - denied
  • analytics_storage - denied

These signals are only upgraded to GRANTED if you click "Accept All" in our cookie banner, or if you enable the relevant toggles in our Cookie Preferences panel. Strictly necessary signals (functionality_storage, security_storage) are granted by default as they are essential for the Site to function.

Your consent choice is stored in your browser's localStorage under the key cookieConsent and persists for your browsing sessions. You may withdraw or change your consent at any time by clicking "Manage Preferences" in our cookie banner.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Site to function and cannot be switched off. They do not require your consent. They include cookies that store your cookie consent choice and session-level security tokens.

Cookie NamePurposeDurationProvider
cookieConsentStores your cookie consent preferencePersistent (localStorage)freshherb.world

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. They are only set with your consent.

Cookie NamePurposeDurationProvider
_gaRegisters a unique ID used to generate statistical data on site usage2 yearsGoogle LLC
_ga_*Used by Google Analytics 4 to persist session state2 yearsGoogle LLC
_gidRegisters a unique ID used to generate statistical data on site usage24 hoursGoogle LLC

3.3 Marketing & Advertising Cookies

These cookies track your browsing activity across websites to enable targeted advertising. They are only set with your explicit consent and are tied to the ad_storage, ad_user_data and ad_personalization consent signals.

Cookie NamePurposeDurationProvider
_gcl_auUsed by Google Ads to store and track conversions90 daysGoogle LLC
IDEUsed by Google DoubleClick to register and report user actions after viewing or clicking ads1 yearGoogle LLC

3.4 Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use. Without these cookies, some or all of these services may not function properly.

Currently, no additional functional cookies beyond strictly necessary ones are used on this Site.

4. Third-Party Cookies

Some cookies on our Site are set by third parties. We do not control these third-party cookies. Please refer to the relevant third party's privacy and cookie policies for further information:

5. How to Manage Your Cookie Preferences

You can manage your cookie preferences in the following ways:

  • Our cookie banner: Click "Manage Preferences" at any time to open our preference centre and adjust your choices.
  • Browser settings: Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may affect the functionality of our Site. Consult your browser's help documentation for instructions.
  • Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.
  • Interest-based advertising: Opt out via Your Online Choices (AU).

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our data practices. When we make changes, we will revise the "Last updated" date above. We encourage you to review this page periodically.

7. Contact

If you have questions about our use of cookies, please contact us:

Calder Review Pty Ltd
Level 4, 123 Collins Street, Melbourne VIC 3000, Australia
Email: info@freshherb.world
Phone: +61 3 9012 4567